Best Ways To Create A Writing Portfolio (Secret Tips and Tools)

Best Ways To Create A Writing Portfolio (Secret Tips and Tools)

Welcome to the world of writing portfolios! As a writer, having a well-designed and professional portfolio is a crucial tool for showcasing your work and attracting new clients and opportunities. Whether you’re a seasoned writer or just starting out, having a portfolio is essential in today’s digital age.

In this article, we’ll be sharing tips and tools to help you create a winning writing portfolio that stands out and showcases your skills and talent. From selecting the right platform to showcasing your best work and making it visually appealing, we’ve got you covered. So, let’s get started on creating a portfolio that showcases your writing skills and lands you more writing gigs!

Choose A Platform

Choosing the right platform to build your writing portfolio is an important decision. It’s the first step and can be difficult to choose but don’t let this decision hinder you.

There are several excellent website builders available that make creating a portfolio website easy and affordable.

Wix, Squarespace, and WordPress are all popular choices among writers…

Wix is user-friendly and offers a range of templates and customization options. Squarespace has a sleek, modern look and is ideal for creatives. 

WordPress, on the other hand, is a powerful platform that offers a wide range of plugins and customization options, making it ideal for writers who want to create a more complex portfolio. 

Showcase Your Best Work

One of the key components of a great writing portfolio is showcasing your best work. This is your chance to demonstrate your skills, style, and expertise to potential clients and show them what you’re capable of. 

Select writing pieces that you’re proud of and that highlight your unique strengths. Consider including a variety of styles, such as blog posts, articles, and short stories. This will showcase your versatility (who knows what clients might be searching for?). 

Make sure the pieces you choose are well-written and free of errors, as mistakes can detract from the overall quality of your portfolio. Use high-authority publications that you’ve previously written for as the anchor to your abilities.

Remember, your portfolio is a reflection of your abilities, so take the time to make sure it accurately represents your writing style and talent. 

Make It Visually Appealing

Making your writing portfolio visually appealing is just as important as the writing pieces you include. After all, first impressions count, and you want your portfolio to grab the attention of potential clients and stand out from the crowd.

To make your portfolio visually appealing, consider using images and graphics to break up text and add visual interest. This could include header images, infographics, and other design elements that complement your writing and enhance the overall look and feel of your portfolio.

Choose colors and fonts that are professional and easy to read, and consider using a clean and simple design that lets your writing shine. Remember, the goal is to create a portfolio that is not only attractive but also easy to navigate and user-friendly.

By using design elements to make your portfolio visually appealing, you’ll create a portfolio that engages and inspires your audience. Using a tool like Canva can help with this…

Add A Short Bio

Including a brief bio or introduction about yourself in your writing portfolio is a great way to give potential clients an idea of who you are and what you bring to the table. This section is an opportunity to share your background, interests, and writing experience, and to let your personality shine through. Sell yourself and what you can do.

Keep it brief and to the point, highlighting the most relevant aspects of your experience and skills. If you have any awards or recognition for your writing, be sure to mention them in your bio. This section is also a great place to share your approach to writing and what sets you apart from other writers. 

Social proof can also be helpful. “I’ve worked with over 100 leading publications”, is just one example.

Remember, your bio is an introduction to you and your writing, so take the time to make it engaging and professional. By adding a well-written bio to your portfolio, you’ll give potential clients a glimpse into who you are and what you bring to the table, setting the stage for a successful collaboration.

Make Your Writing Portfolio Easy To Navigate

Organizing your writing portfolio in a way that makes it easy to navigate is key to ensuring that your best work is seen by potential clients. A well-organized portfolio makes it simple for visitors to find what they’re looking for and helps keep them engaged. 

Consider organizing your portfolio by categories, such as fiction, non-fiction, or blog posts, and including a clear and concise menu or navigation bar. Make sure each writing piece has a descriptive title and a short summary to give visitors an idea of what to expect. 

Use headings, subheadings, and bullet points to make your writing easy to read and understand, and consider including links to other relevant writing pieces. Make it a seamless experience. You don’t want clients to get bored or frustrated. 

Using persuasive copy can lead readers through your portfolio. For example, you can hint at something that will be revealed later on or use storytelling.

By making your portfolio easy to navigate, you’ll create an enjoyable and user-friendly experience for your visitors, increasing the likelihood that they’ll spend more time exploring your portfolio and considering you for their writing needs.

Keep Your Writing Portfolio Updated

Keeping your writing portfolio updated is an important part of attracting and retaining clients. Regular updates not only demonstrate that you are active and continuously improving, but also give potential clients a reason to return to your portfolio and see what you have been up to.

Consider setting aside time each month or quarter to add your latest writing pieces to your portfolio and to update your bio or other sections as needed. This will also allow you to reflect on your writing and identify areas where you can improve.

Updating your portfolio is also a great way to showcase new skills or areas of expertise that you have developed since your last update. Create a dynamic and engaging platform that demonstrates your ongoing commitment to your craft and showcases your latest writing achievements.

Online Websites That Can Help You Create A Writing Portfolio

If you are still struggling to create a writing portfolio, there are plenty of online websites that can help you get started.


Contently is a platform designed for freelance writers and content creators. It provides tools and resources for writers to showcase their portfolios, connect with potential clients, and manage their freelance careers.

One of the key features of Contently is its portfolio creation tools. The platform allows writers to create a professional and visually appealing portfolio of their writing pieces, including articles, blog posts, and other types of content. 

The portfolios are customizable and can be optimized for search engines, making it easy for potential clients to find and review a writer’s work. 

Learning how to take criticism is helpful when putting yourself out there. This feat and not knowing how to handle feedback create a sense of insecurity that paralyzes some writers. Don’t let that be you.

Contently also provides a marketplace where writers can connect with clients in need of content. The platform offers a wide range of job opportunities and helps writers find clients that are a good match for their skills and interests. 

In addition, Contently offers resources and training to help writers improve their writing and build their careers. If personal development is important to you, check this platform out!

With, writers can upload and organize their writing pieces into a single portfolio. The platform provides customizable templates and design options. allows writers to add images, videos, and other multimedia elements to their portfolio, making it a dynamic and engaging platform for their work. If you have a video testimonial for example, this dynamic platform can add it seamlessly into your portfolio.

One of the key features of is its integration with social media and other publishing platforms. This allows writers to easily share their portfolios and connect with potential clients and followers. With free traffic from these networks, your client list will continue to grow!


Pressfolios lets writers create a professional and visually appealing portfolio of their writing pieces, including articles, blog posts, and other types of content. The platform provides customizable templates.

The platform provides analytics and insights to help writers understand how their portfolio is performing and make data-driven decisions to improve its effectiveness.

Another key feature of Pressfolios is its collaboration tools, which make it easy for writers to work with editors, photographers, and other collaborators to produce high-quality content. Collaboration enables you to tap into the networks of other creatives. It’s something that can’t be ignored…

The platform also provides a range of tools to help writers manage their freelance careers, including invoicing and payment management. Managing your business has never been easier!

Why Creating A Writing Portfolio Is Important?

Creating a portfolio is an exciting opportunity for writers to showcase their skills, style, and creativity! A well-crafted portfolio can help writers stand out from the crowd and attract the attention of potential clients, collaborators, and followers.

Having a portfolio is like having your own personal marketing tool. It allows you to show off your best writing pieces and give potential clients a taste of what you can do. It also provides a platform for you to showcase your creativity, versatility, and writing style, helping you build your personal brand and reputation as a writer.

A portfolio is also a great way to keep track of your progress and growth as a writer. By regularly updating your portfolio with your latest work, you can see how far you’ve come and identify areas for improvement. And who doesn’t love a little pat on the back from time to time? Celebrating your writing achievements through your portfolio is a great way to boost your confidence and motivate you to keep writing.

Final Thoughts

In conclusion, creating a winning writing portfolio is a great way for writers to showcase their skills, build their personal brand, and connect with potential clients and collaborators.

Authority = trust and influence. If you want more respect and earnings as a writer, having a portfolio should be one of your top priorities.

Experienced or novice, every writer has the opportunity to build a portfolio that accurately displays their individual flair and comprehension. There are numerous helpful resources and techniques available to streamline this process.

From choosing the right platform to showcasing your best work, adding a bio, making it visually appealing, and keeping it updated, there are many steps you can take to create a portfolio that truly stands out. And don’t forget, have fun with it! Creating a portfolio is an opportunity to let your creative side shine and show the world what you’re capable of.






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